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Karthik Shashidhar
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

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The concept of positioning first became a popular marketing construct in 1981 with the publication of Positioning: The Battle for Your Mind by Al Ries and Jack Trout.
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
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