Yes, your product contains cake, but it’s the stick and the shape that make it amazing. You need to position your product so that the stick and the shape make sense. If you position your product as a lollipop, suddenly the stick and the ball belong. Of course it has a stick. Of course it has a ball. Of course it’s a snack and not a dessert. But this isn’t just any lollipop, it’s a lollipop for grownups, so we made it out of cake. A cake pop is easy to understand and, for coffee-drinking grownups on the go, it’s a big improvement over your run-of-the-mill lollipop intended for kids.
