Thorsten Hunsicker

43%
Flag icon
In general, your website, your sales and marketing materials, your pricing and even your immediate product roadmap will be designed to serve customers, and therefore should reflect your customer positioning not your investor positioning. Investors will understand that and will also understand that the story in your investor pitch deck may look dramatically different from the story in your sales deck.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Rate this book
Clear rating
Open Preview