sense. If you position your product as a lollipop, suddenly the stick and the ball belong. Of course it has a stick. Of course it has a ball. Of course it’s a snack and not a dessert. But this isn’t just any lollipop, it’s a lollipop for grownups, so we made it out of cake. A cake pop is easy to understand and, for coffee-drinking grownups on the go, it’s a big improvement over your run-of-the-mill
