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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It, by April Dunford

Understanding what your best customers see as true alternatives to your solution will lead you to your differentiators.

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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It

by April Dunford

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