The platform has users (Dev teams) and clearly defined active hours of operation (whenever Dev teams are using it). The users will come to depend on the reliability of the platform and will need an understanding of when new features will appear and when old features will be retired. Therefore, in order to help the Dev team users to be as effective as possible, we need to: (1) treat the platform as a live/production system, with any downtime planned and managed, and (2) use software-product-management and service-management techniques.