SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

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The less information you ask for, the higher the conversion rate on your opt-in page. I suggest collecting just two pieces of data: their name and email address. All we’re trying to get our prospects to do is raise their hand and identify themselves as being interested in what we’re selling. We’ll then use email automation to nurture these prospects over time.

Follow-Up Now we’ve used a HVCO to appeal to the largest percentage of your market and collected their contact details via our opt-in page, we now have the ability to follow up and nurture these prospects via email and make them offers (that is where the majority of the sales will be made). But right now, we have the opportunity to capture the ‘hyper-active buyers’ – by making them an offer so good they can’t refuse – using a technique called The Godfather Strategy which we’ll cover in the next chapter.

This is the single most powerful, most effective, and most profit-generating strategy I have ever discovered…. This is the one secret I’ve been reluctant to reveal. It’s unquestionably the biggest secret I have ever uncovered in my 17 years in the trenches of sales and marketing. This secret is so powerful, it instantly doubles or triples the profit of almost any sales message, selling any product or service in any market. It can make the weakest and most unprofitable traffic sources into your own personal t of the most ravenous and ‘itchy-to-buy’ customers available. It’s my secret weapon. And it has allowed me to invade and conquer multiple industries in multiple markets with multiple businesses and crush much more established competitors into a fine powder that scatters in the wind. This is the Godfather Strategy:

Use this in copy. Hoy shit the way he sells this!

Make Your Prospects An Offer They Can’t Refuse Simple, isn’t it? An ‘offer’ consists of two things: What your prospects want when they respond to your marketing. What they have to do to get it.

The Godfather Strategy is about making an irresistible offer with balls. It’s about making some huge claims and some big promises. It’s about having an offer so white hot that it melts objections and obliterates any friction between you and the sale... and... almost forces your prospects to buy. Sadly, what I see all the time is that most business owners start in a position of weakness. Their promises are weak and watered down.

The One Unbreakable Rule Of Marketing That Can Ensure Your Success In the old days, merchants and customers hammered out most purchases face-to-face in the town square. The merchant yelled out their offers, the buyer haggled for the best price, and asked the merchant to sweeten the pot by adding something extra or discounting the price.

Sell What People Want To Buy

Good enough won’t cut it. Simply do what’s required in order to pivot your business to align with what your market desires most. Fire employees, get rid of departments, sell the remainder of your stock in a fire sale.

I disagree If you do this to me, I will ruin your life

Enduring short-term hardship, loss, or discomfort will save you a lot of extreme long-term pain.

They then try and mould their sales pitch to fit what their product and service can actually do, removing this claim or promise, or that benefit, ultimately castrating the sales message from the get-go. The right way to approach this is to write your sales message before ever creating the product and service. Make the biggest claims, give the market what they’re starving for, create the dream-come-true experience for your market. And then, and only then, start to develop the product or service to deliver on it.