SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

Discipline, structure, rules, rituals, planning. These are the frameworks for success, yet these are not attractive things in today’s world of instant gratification.

Wherever you are now, however hard you’re working, I want you to take it to another level you didn’t even know was even possible. Get into that zone where you can shut out all the noise, negativity, fear, distractions, and lies, and achieve all that you want in whatever you do. I want you to light a fire inside yourself so big and so ablaze that no one can deny you.

The thing that is within your control is how hard you work. In anything you do, to work hard takes no special talent, luck, or exceptional resources. You simply just have to be willing to put in the work and do it.

Strong words, I know. But let me explain. Anytime you’ve had an internal struggle over what you want to do, versus what you know you should do… that’s the Little Bitch inside you’re wrestling with.

Or maybe your Little Bitch rears its ugly head and tries to convince you to miss a workout, going on to justify and sell you on all the reasons why it’s ok to skip a session: ‘You’re still sore from yesterday’s session, and you’ve been consistent all week, just take a rest day today – it’s all good’. Again – that’s the Little Bitch.

Perhaps you’re making sales calls and the Little Bitch comes out and whispers, ‘You’ve already had a bunch of great calls today with a handful of hopefuls, so don’t worry about following up and calling every last proposal you sent last week. You’re doing great. And hey, if they’re really interested in buying, they’ll call you’. Little Bitch again.

This duality of human nature exists in all of us. I call this character the Little Bitch because it’s always pulling at your heels, putting weight and resistance on you as you’re trying to make a better life for yourself. It’s looking out only for its best interest!

We all have one, living inside, whether it’s incredibly vocal or dormant and lingering, only rearing its head in testing times. It’s there. Living and breathing. Testing you. Forging your will. Seeing how bad you want it. You need willpower, which is the control exerted to either do something or restrain impulses and the ability to control your own thoughts. If you’re required to exert willpower to do something, it means there’s internal confli...

You want to make your ‘why’ so big that your ‘ho...

Your self-control is what will distinguish you from all the others. It’s what will give you the ability to show up every day, whether it’s at the gym, at school, building your business, making money, or training in martial arts. It’s doing what no one else is willing to do, so you can achieve what they won’t. That’s what ...

You know what I’m talking about and you probably can’t believe I’m talking about it. But I am. You not only need to come to terms with its existence, but also with the fact that you have to get it under control. You must let the Little Bitch know who’s in control. Let it know who’s the master. Starve it of oxygen and never let it see the light of day. Remove all the fear and inhibition it breeds. You must let your hunger for s...

Your hunger and drive must be blazing so big, so bright, and so furious that no one can deny it. You must crave success so intensely that the work it takes to attain it is irrelevant.

Fall in love with the work itself, not just the result. Learn to enjoy the excruciating pain, you must endure to be successful. Success isn’t just talent. Talent will help get you started but it won’t get you to the Promised Land. You have to create a work ethic that ensures you become successful. Hard work and effort will beat talent 99% of the time. Put in the work to ensure your success. Don’t look for shortcuts. Don’t make excuses.

The only qualification that I would add is you have to work hard on what gets results. Invest your time in the 4% that drives cash flow. Love the work itself, but set goals and demand results from yourself. Plan for progress and achieve it.

Take an honest look at where you are now and where you want to be. Then, ask yourself what you’re willing to do to get there. What fire are you willing to walk through? How much pain are you willing to tolerate? Then make a plan to get there, act on it, and do whatever it takes. Your job is to be the best entrepreneur and business person you can be. To do that you have to train and practise to master your craft, continually learning and getting better at the activities that really move the needle for your business.

There is one business owner who wakes up at 8am, has breakfast and gets to work at 9:30am, answers emails, manages some admin, and begins to work on important activities by 11am. One hour of work goes by, and it’s 12pm – time for lunch. He goes to lunch and is back in the office at 1:30pm. There are a few emails that need replying to, and after doing that it’s now 2:30pm. His focus turns back to the important activities, and it takes fifteen minutes to get back in the zone and start to focus. An hour goes by and it’s 3:45pm when the phone rings. He gets stuck on a call with a client, vendor, or manager. By the time he finishes, it’s 4:30pm. A few more emails have come through, along with a handful of messages on office chat. It’s now 5:30pm and time to go home and ‘switch off’ for the day. Add it up: over the entire day, his actual productive time spent creating value for himself and his company was two hours.

Now imagine another entrepreneur who wakes up at 4am. He heads to the gym, listening to an audiobook on his 30-minute commute, levelling-up and feeding his brain with new information. He completes a 45-minute workout, then a sauna session to get in peak state keeping the mind sharp for the day ahead. He showers and heads to the office, again listening to an audiobook, gaining insights, arriving at the office at 7am. He dives straight into deep work on the activities that really matter. No checking emails, no distractions, just laser-like focus on the task at hand. 9am comes around, two hours have flown by as he’s been in a deep, focussed and uninterrupted state. He stops for 20 minutes to have a packed breakfast and grab a coffee. It’s now 9:20am, and he’s back at his desk, jumping straight back into deep work on highly-leveraged activities that will move the business forward. Another two hours go by, it’s 11:20am. He hops inside his inbox, archiving and deleting emails that don’t need a reply, actioning others with short, sharp responses, or simply jumping on the phone for two minutes to sort out an issue that would take 20 minutes to deal with via email. By this time it’s 12pm and he’s already done four hours of solid productive, proactive ‘move the needle’ work. Already twice what the other entrepreneur completed in a whole day, and it’s still only lunch time. He has a healthy lunch and turns off the brain to recover and decompress. It’s now 12:45pm, and he’s back at hi...

As entrepreneurs, and as people in general, if you want to become truly great at something, there is a choice we have to make. You have to make the inherent sacrifices that come along with it, including hanging out with friends or watching the game on the telly. It’s just a matter of what’s important to you. If you want to be a master at your craft, you have to make sacrifices.

When you’re serious about success, there’s no off-season. Nor is there anyone coming to save you. It’s just you attacking your goals with gusto and a relentless single parent mother work ethic.

If you follow the principles outlined in this book and do the work, you will be successful – beyond your wildest dreams. I will give you all the tools you need so that you’ll never go hungry in life. But like anything worth attaining, it requires a lot of work and dedication. Are you hungr...

It’s simple, really. Success doesn’t come easy, and it’s rare that anyone manages to make their dreams a reality without others opening and holding the door for them from time to time. As you reach for your goals and benefit from the wisdom I’m handing you in this book, don’t forget to pass the good sentiment along and help those coming up behind you.

This is something, as I’ve already mentioned, that ultimately comes down to human psychology – the triggers that make people want to buy… or not want to buy.

Long-term strategies you can literally base your business off.

In contrast, this will never beat a white-hot, irresistible offer (developed using ‘The Godfather Strategy’, which you’ll learn about in Phase 4) presented to a starving crowd of your best prospects, presented in a new and unique way – but delivered using simple and rudimentary technology through a basic sales funnel a child could operate.

I quickly found the more the call focused on solving their problem, the more sales I made.

I applied my master salesmanship skills to print, audio, video, and other assets I could leverage to multiply those salesmanship skills.

And instead of personally making 300 calls per day, I wrote ads that could call on 300,000 people per day! It was a quantum shift and a completely different dynamic, an incredibly powerful one where there was no limit to the impact of a sales message.

The ability to write ads and marketing messages that sell is by far the most lethal money-making skill y...

The ability to write a sales message that brings in new customers on a profitable basis, consistently and predicably, is the rarest skill on Earth. And, if you can do it – I mean really do it – you can virtually write your own ticket.

The bottom line is, no matter what business you’re in and no matter what you’re selling, your pursuit for wealth and success will always and forever be served by your ability to craft a killer sales pitch.

You can make great money selling one-to-one. But there’s a limit. As we know, there are only so many hours in a day, only so many calls you can make, only so many doors you can knock. And, if you limit yourself t...

To truly make big money, you’ve got to use an automated selling system to get your sales message in front of huge numbers of people all at the same time. 24 ...

I look at my sales message as being my salesman soldier. I look at Google Ads, Facebook ads, and radio and YouTube ads as the delivery vehicles I use to deploy that salesman soldier and deliver my message automatically withou...

The reality is that the technology of delivering that sales pitch will be forever changing. Newspapers, direct mail, TV, the Internet, Google, Facebook, LinkedIn, YouTube, Twitte...

The way you deliver your sales message may change abruptly and radically. Yet what you put into that message will always be based on the classic tools of wor...

But the guys who know how to craft a killer sales pitch that forces people to whip out their wallet and throw money at you will always be rare… incredibly valued… outrageously well paid… and sitting in the driver’s seat of their abundant future.

Good advertising is simply a sales pitch. Or better put, salesmanship multiplied. Your advertisement and sales message should act like an army of tiny salesmen soldiers.

concert pitch. If you’re running a YouTube ad that’s viewed by 200,000 people, that’s 200,000 chances to give your best sales pitch. It’s 200,000 separate prospects all seeing and hearing your ad via one-on-one communication. Think about it this way – if you had a chance to make a 60-second sales pitch 80,000 times to 80,000 prospects, what would you say to them during those 60 seconds to give the most compelling information, build the most desire, make the best case, and reduce the risk for them to take the next step? What would you say? If you were right there in person, in front of your dream buyer? Would you blurt out, ‘Here’s our stuff — come buy from us for no justifiable or rati...

I’ve noticed that not even 1% of businesses put together advertising that builds any kind of a case for a prospect to want to buy their products or services. Instead, it just fires features and benefits at the prospect, serving no more purpose than to announce, ‘We exist, so buy our stuff’, instead of giving a compelling reason why they should do business with you.

Look at Samuel Suresh iPad video to learn about selling

Look at your ads. If you were talking live to a hot prospect, your dream buyer, would you say the same thing your current advertising says to convince them to buy from you? If you’d say something different, then you need to light those ads on fire and rethink your whole advertising strategy.

When somebody is considering buying something, the one thing they want is information — useful, helpful, no-nonsense information. The more information you can give them in your ads, the better your chance to generate an action.

SMALL LIST: Your list may be small or even non-existent. Meaning, you don’t have a large enough database of prospects or previous clients you can call upon to generate tens of thousands of dollars on demand. LOW TRAFFIC: Meaning you’re simply not getting enough people to your website, store, or landing page. LOW CONVERSIONS: If you’re getting enough traffic but you aren’t seeing as many leads and sales as you want, then you have a conversion problem. Meaning, what you’re offering simply isn’t compelling your prospects to buy.

Just like a supermarket where you can go and buy as many groceries as you want or can afford, you can also go to a traffic supermarket and buy as many website visitors as you want or need. Literally, as many as you can handle! Never have businesses had such instant access to millions of consumers within minutes. Now, when it comes to traffic, there are only two names worth mentioning. You can think of them as the Woolworths and Coles of the online traffic world. They are Google and Facebook. And they account for more than 90% of traffic online.

They have a conversion problem. When you really think about it, this traffic complaint makes zero sense. How can you have a traffic problem when digital marketing has made traffic more abundant then it’s ever been? The real issue here is not in buying traffic. Anyone with an internet connection and a credit card can do that.

The real issue is converting that traffic into actual sales using a system based on unit economics that makes buying traffic profitable and self-liquidating. Meaning it pays for itself like a modern-day golden goose.

If you want to land those high-value clients like clockwork and grow your business to $1,000,000 a month in revenue or beyond without spending 70 or 80 hours a week in your business, then you need an automated lead generation and client conversion system that turns advertising into profit.

And if you can’t pay money to acquire a new customer, then you don’t have a business. Let me say that again: If you can’t pay money to acquire a new customer, you do not have a business.

If you’re solely relying on free traffic, referrals, joint ventures, or other channels like these, then you don’t have a predictable and dependable way to grow your business. You’re simply at the whim of whatever fate drops in your lap. However, generating a return on investment from paid advertising is like pulling a lever and having cash drop into your account. It’s predictable, repeatable, and scalable.

This isn’t something I made up because I thou...

Yet despite this reliable, lucrative return, many businesses brag that they don’t spend money on advertising. They almost wear it as a ‘badge of honour’. And usually they don’t advertise because they think of it as an expense. However, that’s a huge tell-tale sign that you’re playing too small. You see…