SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

by Sabri Suby

If you think you can become a millionaire overnight, or get floods of orders by spending $200 a month on advertising, then this book isn’t right for you.

In fact, and I honestly mean no offence when I say this, I don’t even want you to read this book!

You won’t get anything out of it. There are no silver bullets, hacks, or gimmicks here, so you’d only be wasting your time. I suggest you stop reading now and ret...

I know this sounds strange – I mean, what author in their right mind would urge people not to read their book? What you need to understand is how passionate I am and how seriously I take this. If you’re not 100% committed to throwing everything you have behind the success of your business, then I...

However, if you are ready to commit and go all in, in the following pages you’ll discover a selling system that will truly bring you a predictable, relia...

The difference isn’t in the food; it’s in the marketing and selling of that food.

After implementing this secret selling system in their business, they’ve gone from breakeven and barely drawing a wage to a thriving multi-million-dollar business, all while reducing their workload by up to 60%. In other words, going from working 80 hours per week down to 32 and making 700% more money.

I’ve found they invest only in assets that provide a positive return. There are many kinds of assets. Among billionaires, the most valuable, non-renewable asset in the world is their time.

Are they constantly checking emails, posting on social media, doing Facebook Live streams and other low-level activities they could delegate to a team member or outsource?

hitting refresh on your email to see if the world is coming to an end every 15 minutes is living life in a reactive state. It doesn’t allow you to invest your time into deep work that produces revenue.

one of the biggest reasons why most businesses never lift off is because of an obsession with ‘little chores’.

activities that produce the bulk of the revenue for their business – what I like to call Highly Leveraged Activities.

Do you wonder where your next client is going to come from? Are you overwhelmed and overworked with trivial activities? Are you not focussing on high-yielding, revenue-producing activities? Are you trading time for money and not earning your true value? Are you stuck in a state of feast or famine? Are competitors with inferior products and services seeing more success than you and stealing your market share?

successful, thriving business grounded in a lead and revenue-producing system like I’m going to show you in this book.

Customers chase you, and not the other way around. Predictability and consistency generate new leads, clients, and revenue. You speak only to highly-qualified prospects you can actually help. You have an automated lead-generation system that delivers new customers on demand with minimal human effort. You focus only on the Highly Leveraged Activities that produce revenue.

So, here’s the bottom line: Being busy is not the same as being productive. Our lives are full of distractions, and it’s hard to stay focussed when your world consists of hundreds of tiny tasks and millions of voices screaming for your attention.

the money in business isn’t in your product or service, it’s in the selling of your product or service.

The market doesn’t pay you to have the best products or service. It rewards you for solving problems. A transaction takes places where, in the mind of the consumer, the value of the solution you’re selling outweighs the price you’re asking.

you’ll be compensated on the basis of how you market and build value around your solution to the pains and desires of your customers.

The bigger the problem you solve, the more you wil...

Your focus should be on intimately understanding your market and your prospects’ deepest desires, pains, fears, hopes, and dreams. You need to know them better than any of your competitors, and then craft marketing messages t...

20% of the input creates 80% of the result. 20% of the workers produce 80% of the result. 20% of the customers create 80% of the revenue. 20% of the roads cause 80% of the crashes.

4% of your activities create 64% of the revenue in your business

Revenue-Producing Activities Writing sales copy Coming up with offers & promotions Creating sales funnels Shooting videos Doing webinars Scheming & plotting

And once you’ve put together a list of these vitally important revenue-producing activities, it’s time to get to work and start automating and creating systems for just about everything else.

This goes well beyond business activities. You see, you want to audit your time and where it is being spent and where you are getting the most leverage. For example, are you still cleaning your house, cooking your meals, doing laundry, and running errands? This life admin work is nothing more than a collection of low-level activities that can easily be outsourced. But how do you know when it’s time to hire a cook or a cleaner?

Value Of Your Current Time I work____hours per week and I make $_________per week. _______hours ÷ $_______ = hourly rate

Once you have figured out how much your hourly rate is, you don’t want to complete any tasks that you could hire someone to do for a lesser rate.

Download and complete The King’s Audit worksheet to get a better understanding of where you should be spending your time.

Only 4% of your activities each day drive your business forward and move the money needle. The other 96% of the things still have to get done, but they shouldn’t get done by you.

Action Points Download ‘The King’s Audit’ worksheet at: https://resources.selllikecrazy.co/ Make a list of all of your business activities. Conduct an 80/20 analysis of these activities. Create an action plan to help you delegate, automate or outsource the 80% of your activities that don’t produce revenue or move your business forward. Then take it one step further and invest your time only in the 4% of activities that bring in the most revenue.

As the owner, your number one responsibility is to sell.

Your entire existence as an entrepreneur lives and dies by how effective your sales and marketing is at producing new revenue.

If you have a marketing and sales machine that predictably brings in hordes of new customers every day like clockwork, owning a business can be phenomenal.

Are You Ready? In this book, I’m going to tell you things you won’t hear anywhere else. The methods I divulge in the following pages are highly controversial. Not because they’re untrue. It’s because they are truer than anything else you’ve likely ever been taught about sales and marketing. What you’ll discover in this book is going to change everything for you, and especially the way you think about business and your income. You see, after working with thousands of business owners and entrepreneurs, I’ve realised most business owners don’t really understand the business they are in. What I mean is the baker thinks they are in the baking business, the builder thinks they are in the building business, and the dentist thinks they are in the dentistry business. When in fact they are not. They are in the business of selling those particular products and services.

As a business owner, selling should be your number one priority – and you must act accordingly. This means spending the bulk of your time on marketing and sales-related activities – or as I call them, revenue-producing activities.

However, you must be very much involved in every step of the sales and marketing process, so you understand the problems intimately and can identify the opportunities.

To be a truly effective entrepreneur, you must become your business’s number one expert at selling.

five major functions of business—product development, customer service, accounting, operations, and marketing.

These are hard-won lessons I’ve collected like battle scars from the trenches and the front lines. I am a master salesperson, and with my proven process, even the best salespeople in the world find it hard to compete with me. Let me explain where it all started…

When I was eight years old, I started waking up early so I could help her set up the café where she worked before I went to school. I would sweep the floor, take out the tables and chairs, and set them up. When I was finished, she would give me a hot chocolate and some breakfast as my ‘reward’. Afterwards, kissing me on the cheek, she’d tell me she loved me and send me off to school. Why am I telling you all this? Far out, isn’t this meant to be a book about marketing? Yes, but this is an important point. Watching my mother work so hard to provide a great upbringing for my sister and me taught me the most valuable lesson I’ve ever learned. And that is this: Nothing in life comes without hard work. Nothing is given to you. You don’t get what you ‘deserve’. You get what you push, shove, scratch, and work your ass off for. My mother taught me firsthand that having a strong work ethic is the number one determining factor for success.

I made $80 in five hours. It would have taken me thirty-two hours making peanut butter at the health food store to earn that much! I ran home eagerly to show my mum, but when I tried to give it to her, she insisted I keep it for myself. I refused and she burst into tears, gave me a big hug, and squeezed me tight. I knew from her tears this money would make an impact and actually help her out. I didn’t mind whether it would go towards the electricity bill or the weekly groceries, I just wanted to help. I worked every Sunday market from that point on, switching up my busking acts from harmonica to juggling.

After two weeks, my production was well below the other rookies. It seemed I was the runt of the litter. I had my review with the owner who liked me and said even though I was performing terribly, he wanted to give me another seven days to see if I could turn things around. After I stepped out of that meeting and went home for the day, I thought long and hard about what I was doing and why I wasn’t being successful. I said to myself, ‘Fuck it’, and it was as if it flicked a switch inside of me. Whether it was the owner seeing some promise and taking a chance on me, or me being backed into a corner knowing it was all on the line, I don’t know – maybe it was a combination of both – but something fundamentally changed that day. I started looking at sales as a game. I would run through walls to get to a ‘yes’ from a prospect. Objections would bounce off me like bullets to Batman. Overnight I literally became the company’s top producer. I couldn’t be stopped.

I started to examine human psychology and the art of persuasion.

I don’t care how talented you are, how fortunate your upbringing was, or even if you had a better education or opportunities than me. You simply can’t outwork me. Ever.

This principle still serves me today. I start my days at 4am, hungry for success, always willing to put the work in to make my dreams a reality.

Your work ethic is the only thing you can control in life. And if you strengthen it, stretch it to its limit, and forge an unrivalled work ethic that burns inside of you, you will win.

Having a single parent mother work ethic means being relentless. It means demanding more of yourself than anyone else could ever demand of you, knowing that every time you get tired, you can still do more. Put. In. The. Work. Every. Day. Do something you don’t want to do first thing every morning. Challenge yourself to be uncomfortable and push past the mediocre, the laziness, and the fear. Forge your work ethic and exercise it like a muscle. Strengthen it. Build it. Be relentless in your approach towards success.

Nor am I here to paint a picture of a lavish laptop lifestyle by the beach, sipping piña coladas as you click ‘refresh’ on your internet banking account. Is that attainable? Yes. Does it require a crap-load more work than the Instagram famous would have you believe? Yes.

I’m here to cut the bullshit and kick-start the life and business you were meant to have so that you can reach your fullest potential as an entrepreneur and ultimately fuel every other area of your life.