Escaping the Build Trap: How Effective Product Management Creates Real Value
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The purpose of a product manager is to create value for the business by creating value for the customer.
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What are you currently working on?
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A truly successful product manager talks more passionately about the problems the product development team is solving than the solutions they are shipping.
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What are your product managers like?
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A sign of a healthy product team is hearing development and UX people say, “I love my product manager. She has clear direction, communicates well, and helps keep us stay focused on the goals and problems.”
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When product managers are seen as project managers, they hold no decision-making power.
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The dream organization for product people is one that sees product managers as leaders who help shape the direction of the company and the services they provide to their customers.
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