Pablo  Borbón

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Strategy deployment is about setting the right level of goals and objectives throughout the organization to narrow the playing field so that teams can act. So, while executives might be looking at a five-year strategy, middle management is thinking in smaller strategies — yearly or quarterly — bounding the teams in a direction that allows them to make decisions on a monthly or weekly basis.
Escaping the Build Trap: How Effective Product Management Creates Real Value
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