Benjamin

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This is where that word, “eureka,” actually figured into our development process, since good heuristics don’t come in brilliant flashes, but only after patient searches, and it wasn’t always clear to us that we had found the right heuristic even when we had. We arrived at our final decisions only with judgment and time. Heuristics are like this. They’re subjective.
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
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