This seemingly paradoxical corporate strategy had its roots with Richard Stallman, a renowned programmer and technology activist, a man who believed all software should be free. Stallman railed against companies like Microsoft and Apple, which sold software for money, but kept the source code, the software instructions written by programmers, as a proprietary trade secret. In Stallman’s idiosyncratic belief system, mixing computer code and the profit motive formed a toxic brew whose ill effects compelled companies to hoard the intellectual effort required to write programs and turned software
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