Sanketh Koka’s Kindle Notes & Highlights for Alchemy: The Surprising Power of Ideas That Don't Make Sense

Alchemy: The Surprising Power of Ideas That Don't Make Sense

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Rajan Sagar

Rajan Sagar

2 notes & 62 highlights

Kev Ball

Kev Ball

1 note & 10 highlights

Qazwsx

Qazwsx

6 notes & 6 highlights

Anthony O'Farrell

Anthony O'Farrell

1 note & 45 highlights

Mr A

Mr A

1 note & 83 highlights

justin spratt

justin spratt

1 note & 177 highlights

Banksean

Banksean

8 notes & 60 highlights

Karthik Shashidhar

Karthik Shashidhar

5 notes & 160 highlights

Matthew

Matthew

5 notes & 52 highlights

Ben Hathaway

Ben Hathaway

Zach Campbell

Zach Campbell

Nosemonkey

Nosemonkey

George

George

Lina Liebutė

Lina Liebutė

vyas jignesh

vyas jignesh

Alex Waite

Alex Waite

Julien Lauret

Julien Lauret

Pedro Pinto

Pedro Pinto

Max Riegel

Max Riegel

Amit Mishra

Amit Mishra

George Swindale

George Swindale

Jack Jefford

Jack Jefford

Vivek Vikram Singh

Vivek Vikram Singh

TheBrainWorks

TheBrainWorks

Jinal Shah (If I Were Marketing)

Jinal Shah (If I Were Marketing)

adnot

adnot

Abhilash Tom

Abhilash Tom

Chih-Yang Hsia

Chih-Yang Hsia

Doug Lautzenheiser

Doug Lautzenheiser

Tarun Rathi

Tarun Rathi

Matt Lehrer

Matt Lehrer

Andy

Andy

Nikki McKnight

Nikki McKnight

Ian Pitchford

Ian Pitchford

Vasilis Dimos

Vasilis Dimos

Clo Willaerts

Clo Willaerts

Mario Schlosser

Mario Schlosser

Ernest 'Hemingway' Oppetit

Ernest 'Hemingway' Oppetit

Celso Pinto

Celso Pinto

Kindle Notes & Highlights

Sanketh Koka

by Sanketh Koka

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Alchemy: The Surprising Power of Ideas That Don't Make Sense

by Rory Sutherland

Read between January 3, 2024 - May 16, 2025

7%

The opposite of a good idea can also be a good idea.

7%

Don’t design for average.

7%

while the modern world often turns its back on this kind of illogic, it is at times uniquely powerful.