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May 1 - May 31, 2020
When you stop collecting connections and start building relationships, you increase trust and credibility; you are able to attract more clients.
If I just collected connections, I couldn’t be hurt. I felt I had more control over my life, and I wouldn’t be vulnerable.
all the followers in the world wouldn’t matter if they didn’t convert those into sales.
there are two big mistakes some people make when using LinkedIn for social selling. They’re able to keep the conversation going online, but never move it offline. It’s offline that you’re able to learn more about the person and their problems and ultimately convert a prospect to a client.
The other mistake some people make is that they connect with someone and rush right into pitching them and trying to sell them something. This destroys trust and any possibility of having a conversation offline.
You can’t build relationships without letting people know a little bit about who you are. Effective social selling is all about building relationships and trust.
When you have the courage to tell your story, open up, and let people know you, they’ll connect with you in a much more meaningful way.
Do you use your LinkedIn profile to attract and communicate with potential clients?
Do you feel good about your current online presence/personal brand?
Do you have testimonials or recommendations (social proof) on your websit...
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Do you interact with your contacts...
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LinkedIn is considered the most effective social media platform for B2B lead generation
Professionals
They’re coming specifically to connect to networks, brands, and opportunities by engaging with high-quality content across the LinkedIn platform. This is a very different mindset and intent from other social media platforms.
stand out, get found, position yourself as an authority, and establish top of mind awareness.
You must have clearly identified goals and know your target audience.
Your goals are your map to success. Without them, you wouldn’t know where to go or what steps to take.
Using this metric of how much time you spend on LinkedIn each day and how many prospects you reach out to each week will give you a clear measurement of your progress.
To effectively use LinkedIn for lead generation, your LinkedIn profile must achieve three critical goals: Stand out Attract your ideal clients Get found
Optimizing your LinkedIn profile isn’t negotiable
Content marketing along with appropriate engagement is the fastest way to position yourself as an authority
boost your credibility and give potential prospects more reasons to trust you.
Consistently sharing helpful content, both the content you create as well as that which you curate (sharing useful content from others with your commentary),
best implemented by creating a series of templated messages designed to build rapport and relationships and then ultimately move the conversation offline,
if you don’t personally engage with others, they won’t engage with you.
Mining your network of clients and those that know, like, and trust you can be one of the best sources of warm introductions.
In this last stage, you’ll see the results of your efforts and the return on investment (ROI) of your activities. Here, you can also fine-tune and modify your approach to improve your results.
The last part of your journey to having a successful social selling system on LinkedIn is measuring your results, or KPIs.
The new method of selling has evolved and requires you to educate buyers, build relationships, and connect digitally.
“How can I help you?” says: I care about you and your business. How else can I add value? Thank you for helping us do business better.
Social Selling = Relationship-Building
How will your prospects choose you over your competitors?
Companies with formalized social selling processes are more likely to hit revenue goals.
Social sellers gain 57 percent higher ROI from social selling versus 23 percent using traditional tactics.
Who is your ideal client (and, more specifically, who are they on LinkedIn)? What is the typical language of their business, industry, or organization? What kinds of challenges do they face?
“Profitability depends on delivering pertinent content and desired solutions to a specific audience.”
Your LinkedIn profile must be 100 percent client-focused.
Show that you want to know what their problems are and that you can offer a solution. If you understand
where they’re coming from, what their motivations are, and if you speak their language, you’ll be able to connec...
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How would you describe yourself?
write your answers in as much detail as you can. The goal is to know your ideal clients so well that you can think like them, speak like them, experience their emotions, and fully understand them.
Think about your top 10 clients. Based on what you know about them, I would like you to identify some general commonalities and differences between them.
You can sort them,
construct a list of possible labels next to each of your top 10 clients. Again, make a note of the commonalities and differences.
Add additional details about your top 10 clients.
What is the specific problem they are facing?
Make a list of how that problem is impacting their life,
List some of the worst-case scenarios your ideal clients will face if they don’t solve their problem.
Make a list of exactly what they will they lose if they don’t solve their problem.
List some of the reasons why they have not acted on finding or implementing a solution to their problem.
