LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling

by Melonie Dodaro

How do they

describe the solution they need to solve their problem?

Make a list of how their life will improve when they solve their problem.

Make a list of how they will feel and what they’ll be able to do once their problem is solved.

What would the perfect solution look like to them? Go into detail here.

What is your client thinking, saying, and feeling about their problem and the solution you provided?

speak their language.

Doing so will allow your message to resonate with them as

Let their desires be reflected in everything you do, from your LinkedIn profile to the messages you send them and ...

The best way to know the words and phrases your ideal clients use is to:

Listen to the language used by your current clients Listen to the language used when a prospect wants to learn more about what you have to offer Listen to the answers to the questions asked by your prospects

Being aware of the words and phrases commonly used by your ideal clients is very important,

because that is the exact language you want to include in your profile.

Your prospects have many options; they will choose you when they can emotionally connect with your message and why you do what you do.

You need to build trust and credibility. And to do that, they need to know three important things about you: You sincerely care You understand their specific problem You have a solution to their problem

The only thing that differentiates you from your competitors is your why!

focus rather on the underlying reason why you offer your products or services. Simplify this to a few sentences that reflect your motivations to your ideal clients.

What is your why story? Write your why story including the related emotional motivations. Keep this

brief.

think of your overall goals for your business. Some examples include:

Increase brand awareness

Establish your authority on...

Build a loyal community Attract more leads and prospects Build relationships with new customers Maintain and improve rel...

Increase sales and revenue

List the goals you want to achieve with LinkedIn and social selling. What KPIs will you use to measure the success of these goals?

your LinkedIn profile is often your very first online impression.

People connect with people, not brands.

don’t focus on your Company Page

The magic happens through a personal profile.

To attract a decision-maker, put your best foot forward.

Step 1. Get Found

use the right keywords to make sure that you can be easily found on LinkedIn by anyone who may be looking for the product/service you offer.

The only thing that truly differentiates you from your competitors is your why story.

The more recommendations you have and the more detailed each one is, the higher your ability will be to establish trust with those who read your profile.

there is still an element of social proof to be found in skills that have frequently been endorsed.

share high profile clients you’ve worked with and any other form of social proof to give you extra credibility.

Make sure your summary and experience sections highlight precisely who your ideal clients are and how you can help them.

What do you want the reader to do next?

Add a CTA to your LinkedIn profile to help you get leads and facilitate further engagement between you and your potential clients.

Include within your profile some additional resources that help position your authority, such as LinkedIn Publisher posts and a video of you speaking or teaching on your topic.

professional headshot

Showcases a headline that captures the attention of your ideal clients Incorporates rich media

Displays a professional cover photo Features recommendations and endorsements for social proof

Personal branding is essentially the ongoing process of establishing a prescribed image

or

impression in the mind of others about an individual, grou...

Building a strong and professional personal brand

is a requirement.

there are three things your personal brand (and LinkedIn profile) must do:

Build Authority and Credibility