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May 1 - May 31, 2020
Describe How You Solve Your Prospects’ Problems
Increase Trust and Engagement
The ultimate goal of your LinkedIn profile (personal brand) is to develop and increase trust and inspire prospects to connect and engage with you.
You want to keyword optimize your profile so you will show up in the search results; this
People will often look for title-based keywords
turn off your Notifications.
create a compelling LinkedIn headline. Your headline is the MOST critical part of your profile because, along with your name and profile photo, it is the first thing anyone will see.
Your headline may include any of the following: Highlights of your credibility Insights into what you do and for whom Outcomes/solutions you offer clients
You only have 120 characters,
update your contact information.
opt out of sharing your personal information
select your name for your vanity URL. If your name is not available, try adding a middle initial
take advantage of all three.
This will encourage people to visit the specific pages where you can provide more information about your business offerings.
This is where you can share your why story.
write in the first person,
Speak directly to your target market.
include some keywords
address your:
Credibility Ideal clients—their problem—your solution Call-to-action
This should contain one or two paragraphs that will tell prospective clients a little bit about who you are, your story, why you do what you do, and your background. Mention accomplishments
This section describes what you’re doing right now in your business or your current position.
If you have more than one business or more than one focus within your business, you can create two or more current work experience sections.
The formula you use for your current work experience is similar to how you laid out your summary, but with some minor differences. First, begin with your company credibility section. This is where you talk about the company
Share the most compelling information about your company here.
There are a couple of optional things you might consider adding to your current work experience. The first one is a list of current and past clients.
Lastly, in the description of your current work experience, include a call-to-action.
LinkedIn has a rich media feature that allows you to add videos, SlideShare presentations, and PDFs.
Your past experience doesn’t need to be as comprehensive as your current experience, but should at least include a paragraph describing relevant past experience so that your profile looks complete.
Take advantage of the skills section of your profile, and include a list of the skills you possess. This is also a great place to add the keywords you want to be found for. The skills you list can then be endorsed by your connections. Be sure that the three most relevant skills you want to be recognized for are listed at the top.
Education
Accomplishments
strongly advise that you get recommendations on your profile, as this provides essential social proof.
Ask for at least five to ten recommendations from credible people who can genuinely vouch for who you
“Thank you for sharing that with me; that would make a fantastic LinkedIn recommendation. Are you open to writing that in a recommendation for me?”
recently read a book on LinkedIn and have been working on improving my profile. The next step is to get some recommendations. Would you be willing to write one
me about the project we worked on together? I’d really appreciate it.”
personalize every connection request
stop collecting connections and start building relationships,
start by sending a short, yet friendly welcome message after your connection
request is accepted.
For example, you may compliment them on something within their profile, their business, or something they have recently shared on LinkedIn.
If you can find any commonality with them, such as shared experience interests or connections, bring that
No matter how many connections you have, they will be of no benefit if you do not take the time and effort to build relationships with your connections.
Everything you send to your connections should be positioned for their benefit, not yours, if you want to stand a chance at building a relationship with them.
Check your LinkedIn inbox regularly, and respond to the messages you receive.
Are you looking at who’s viewed your LinkedIn profile?
eyes and smile.
Remember: this is your personal brand,
People are always viewing your profile through their WIIFM filter—what’s in it for me?
