In BUMMERland, it seems as if every little comment either turns into a contest for total personal invalidation and destruction, or else everyone has to get all nicey-nicey and fake. The obvious example is that the BUMMER-addicted U.S. president, the social media addict–in—chief, turns everything into a contest over who can destroy someone else most completely with a tweet, or else who gets good treatment in exchange for total loyalty.