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Corbin Payne
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, by Jay Baer

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Word of mouth, however, is more persuasive and effective at the individual level because real, trusted people make recommendations to other real people.
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
by Jay Baer
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