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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

4.04  ·  Rating details ·  351 ratings  ·  40 reviews
Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions.
Kindle Edition, 271 pages
Published October 2nd 2018 by Portfolio
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Oct 12, 2018 rated it really liked it  ·  review of another edition
Shelves: arc, business
The main point of this book is that your business's sales will increase if you give your customers a story (a talk trigger) to tell their friends and family. For example, people talk about The Cheesecake Factory 's exhaustive menu and Hilton Double Tree's warm cookies at check in. Give people a story to talk about, and they will market your brand for you.

The book outlines what counts as a talk trigger. Then it talks about how to create talk triggers, how to measure their success, and then how to
Jami Lilo
Aug 21, 2018 rated it really liked it  ·  review of another edition
There are a lot of good tips in here that can be applied to smaller businesses, however the examples in book are primarily huge chains. Well written and packed in a easy to digest format. I'd recommend for any business owner or brand manager for creating something special that will get talked about, can be repeated, and will last. ...more
Feb 24, 2019 rated it really liked it  ·  review of another edition
One of the greatest challenges for a brand.... I've been working on generating client referrals and social media buzz for our construction equipment for years in my current role. Reading this book has pushed me up a level in my determination! Key insight are to involve the whole team, and to also include the talking trigger subtlety in other marketing activities. ...more
Lane Anderson
Jan 02, 2020 rated it it was amazing  ·  review of another edition
Highly recommend to every business owner and marketer.

This book doesn't just explain why word of mouth is important, and it doesn't stop at defining the four essential criteria for an effective talk trigger, or conclude after suggesting the five types of talk triggers. It follows through with six steps on how to create a talk trigger in your business.

This book is a resource for real, business-changing action.

I really like the quick reference guide in the back that summarizes each chapter. I'm su
Rawan Alharbi
Dec 21, 2021 rated it really liked it  ·  review of another edition
The Talk Triggers book was highly valuable in practicality, simplicity, and strategic focus. The language used by the authors was minimalistic in terms of the theoretic concepts and terminology used, which was contributing to the understanding of the main messages and concepts. The practicality was stemming from the case study approach with the examples of companies, products, and services for each concept. Such an approach was supporting the descriptive aspect of the book. At the same time, the ...more
Alejandro Sanoja
Mar 15, 2020 rated it really liked it  ·  review of another edition
This is a great book for business owners, marketers, and salespeople. It'll get you thinking outside of the box on ways to grow your revenue in a meaningful way.

I first learned about "Talk Triggers" through a podcast episode and thought that it was enough. Yet, the book goes much more into detail (as expected, duh).

Flow: 5/5, easy to read and bingeable.

Actionability: 5/5, the book shares some specific step-by-step instructions that you can follow to apply what you will be learning.

Mindset: 4
Scott J Pearson
With the advent of the Internet and social media, word-of-mouth marketing has come into its own. Word of mouth was always a potent force offline, but online, its force has only amplified. The trouble, I find, is the excess noise. Yes, everybody’s doing it, and your product’s survival is at stake. What can make your product thrive via word of mouth? Baer and Lemin offer some answers with their concept of Talk Triggers.

Talk Triggers are things that cause people to talk freely about a product. Exam
Norah Alghamdi
Dec 20, 2021 rated it really liked it  ·  review of another edition
The book is informative, insightful, and filled with strategies organizations could leverage to boost their performance. The authors build the book's content on prioritizing consumers as the first step in promoting organizational success. Its wealth of knowledge clearly explains why some companies have struggled to adapt to a changing world. The idea that consumers have more opportunities during increased connectivity, engagement, and transparency was eye-opening. Besides, buyer behavior has cha ...more
Teena in Toronto
I find books about customer service and customer reactions interesting so that's why this book caught my eye ... it's about talk triggers and word-of-mouth marketing. I'd never heard the term "talk triggers" before.

The sections are:

* Why word of mouth works
* The four talk trigger criteria - be remarkable, relevant, reasonable and repeatable
* The five types of talk triggers - talkable empathy, talkable usefulness, talkable generosity, talkable speed and talkable attitude
* Creating talk triggers i
Apr 23, 2021 rated it really liked it  ·  review of another edition
This book is based on the Purple Cow Effect marketing concept created by Seth Godin which states that companies must build things worth noticing right into their products or services. The conventional way of advertising and marketing communications are usually handled by the business marketing group and published through social media, TV channels, Radio etc. This book has looked at this concept differently and suggested that brands should be talkable themselves, and stories about the brand shoul ...more
Yazeed Sultan
Apr 04, 2020 rated it it was amazing  ·  review of another edition
Based on my views, the book is an exciting piece that demonstrates the right way to increase sales by giving customers stories about products and services. I also indicated that the material provides crucial insights into the best ways to encourage customers to share information with their friends and relatives. For example, I captured the talk about The Cheesecake’s menu that gives clients something to talk about and market the company’s brand (Baer & Lemin, 2018). I further argued that it outl ...more
Fantastic book. I help companies design experiences for their customers and far too often, they think that means nothing more than making the process faster and friendlier. But, if your goal is to get the process over as quickly as possible, that's just better service; not an experience. Too often, those businesses just make themselves less remarkable rather than more.

This book - along with its free online worksheets - gives you a way to avoid that trap; by designing something remarkable into yo
In general, I really like the idea of Talk Tiggers because it doesn’t cost as what advertisement does, also it is a memorable story that will add a positive picture to the brand and it will be a part of it. when customers are talking about the company’s talk triggers that means it has been succeed and people will never forget it, while advertising is temporary and may not add anything to the brand’s picture.
On other hand, I believe the book will be better if it has an example with real profits
Stan Skrabut
Mar 02, 2019 rated it it was amazing  ·  review of another edition
Shelves: business
Jay Baer has been making the podcast circuits with his new book, Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth . I found his interviews to be convincing enough to purchase the book. He definitely added to the conversation of branding with this book. What is the talk trigger for your business? Do you have one? This book will help you discover or create one. Read more ...more
Marija Vaicaitiene
Author interviewed companies which demonstrates the best word of mouth cases, analyzed processes that lead to their talk trigger and found patterns how to make customers talk about any product or services. So this book is a very good step by step guide how to create talk triggers: how to get to the idea, how to make it happen, how to measure the results and how to keep customers talking forever.
My favorite examples of talk triggers:
* Oral surgeon who is calling (him selves) to all his patients a
Madeleine Work
Feb 27, 2019 rated it it was amazing  ·  review of another edition
I finished reading this book completely convinced of the power of talk triggers. The authors provide a sufficient number of case studies to get an idea for how talk triggers can play out in the real world and give aspiring "talk-triggerers" some food for thought. The last few chapters of the book also provide step-by-step instructions for how to plan, measure, and scale up talk triggers in your own business.

I found this book informative, inspiring, delightful -- and funny! The authors have a qu
Abbie Miller
Apr 20, 2019 rated it it was amazing  ·  review of another edition
Shelves: non-fiction
So many business books are written in the same format: summary upfront and repeat with different words through the next 17 chapters. This book is unlike all those business books. Not only did the authors describe with detailed examples, methods and successes and failures the topic at hand, they went on to walk you through step by step (for real!) how to do it for your business. This, in and of itself, IS A TALK TRIGGER!! #winning
Even if you’re not looking to create a talk trigger for your compa
Completed the audiobook in one sitting (windshield time). Good points, good examples, and actionable steps outlined in Section 4. The four requirements and five types of talk triggers were explained simply - making it easy to digest from every seat in an organization. As I was listening, I couldn’t help but think, “this is a purple cow.” Low and behold, they mentioned Seth Godin’s book a couple times. Regardless, it’s a good refresher for any sales/marketing/customer team and prompts you to spir ...more
William Brophy
Mar 19, 2020 rated it it was amazing
Read this book!

If you really want to differentiate your brand from competitors and create the proper conditions for word of mouth marketing than this is your book. The ideas are simple to understand yet powerful. If you've ever talked about how big the Cheesecake Factory menu is, how DoubleTree has fresh cookies at check-in or how Five Guys gives an extra scoop of fries with orders, you've promoted a talk trigger. Check it out today!
Josh Patrick
Nov 22, 2018 rated it it was amazing  ·  review of another edition
Shelves: business, audible
I listened to this book and it was good enough where I now am going to buy the book in print version so I can highlight and use many of the suggestions in the book. If you're looking to build word of mouth about your business, this is a book you should READ and highlight so you remember what ideas you want to implement. ...more
Mikhail Elizarev
Mar 10, 2019 rated it it was amazing
Worth reading

As Zincer argued, the text must have only one idea to stick. this book definitely does have a huge idea in itself. Though I do find quite obvious almost all strategies and tactics here, the observation on 4 types of talk triggers and the idea of the talk triggers itself is sticky. Hope this book soon will be available in Russian so my colleges could read it .
Jason Krause
Dec 10, 2020 rated it it was amazing  ·  review of another edition
A very practical book on getting word of mouth marketing for your business. Talk triggers should be remarkable, relevant, reasonable, and repeatable. They are woven into the operations of the organization, not just promotions. The last I checked they had some free downloadable products on their website.
Dan Moyle
Jan 31, 2019 rated it it was amazing  ·  review of another edition
This book is full of great examples of what it takes to exceed customer expectations and generate strategic, purposeful word of mouth marketing. Jay and Daniel have created something special here. I’ll be shouting this strategy from the rooftops for a long time.
Felipe CZ
A book about the importance of world-of-mouth. That is one of the best and cheapest (or free) ways to grow a business. So by crafting a talk trigger that makes your customers talk about you, according to your values, you will make a difference and stand out in a crowd.
Licinia Barrueco Kaliher
The chapters are laid out so easy and quick read. You don’t need to teach chapters in order. The first half of the book really explains what are talk triggers. The second half I didn’t feel were as strong but provided framework on how to creat talk triggers
Seth G
Jan 15, 2019 rated it it was amazing
A fantastic read. Worth the read. Jay and Dan really help you get an handle on getting WOM for your business.
Ruchin Gupta
Good one for marketing people
Mark Bruk
i was expecting more than just telling me to be different all book long, okay some ideas were interesting and appliable to our business but the rest could of been written on one page.
Apr 07, 2019 rated it it was amazing  ·  review of another edition
Amazing read that really got some gears turning for me. Every book I’ve read by Jay has been excellent and this is no exception. Already have some notes jotted down to pitch my team on Monday!
There are some good ideas here; however, the examples tend to be more geared toward B2C rather than B2B, and I'm more interested in B2B. I still think the author provides a useful framework. ...more
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Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.

He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.

His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social med

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