You are including marketing for obvious reasons; they’ll be the ones who are tasked with fostering conversation about the talk trigger among fans, customers, employees, and other stakeholders. But the main reason to have marketing on the team is its position in the organization’s heart. Marketing is often considered the most exciting part of business. It’s all about real people and the connection we build with them over time as a brand. Done efficiently, great marketing is about capturing and cultivating momentum. These are the roots of a great talk trigger culture.
