“Don’t create brochures; create conversation tools. And keep in mind that less is more when it comes to these. Think about something as simple as a lowly T-shirt. Consider how a T-shirt with ‘BREAK THE STIGMA’ written on it invites a conversation. A hand-painted, one-of-a-kind Fitness Rebel T-shirt with your name on it invites a conversation. Less is more when it comes to stories as well. Short, sharable stories rule.”
