FOUR GROUPS OF CUSTOMERS EXPERIENCE ADVISORS Enjoy sharing their experiences with others. They are more likely to proactively recommend brands and to use social media to do so. UNIQUENESS SEEKERS Specifically seek out and remain loyal to brands that offer something unique. They have high expectations for companies. SKEPTICS More likely to believe that companies’ attempts to be unique are merely gimmicks, and that few differences truly exist. FUNDAMENTALS FANS Focus more on a company’s ability to consistently deliver a great product or service than on offering something unique.
