To be effective with initiatives like talk triggers requires both great process and great mind-set. It is exceptionally rare for a great idea to be born and immediately thrive. Talk triggers behave a lot like products: They need constant evolution, optimization, refinement, and user feedback. Decent talk triggers can become outstanding talk triggers with minor changes. And, naturally, outstanding talk triggers can become irrelevant when market dynamics change. You need to be in the right mind-set to avoid frustration and help sustain momentum.
