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Corbin Payne
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth, by Jay Baer

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Remember, this is how talk triggers are different from USPs (unique selling propositions). Talk triggers are about stories. USPs are about bullet points.
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Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
by Jay Baer
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