Corbin Payne

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You’re looking for the habitable “Goldilocks Zone,” where the temperature is just right: a talk trigger that’s remarkable enough to be a conversation catalyst but reasonable enough to be trusted. In an actual conversation, if someone hearing about your talk trigger says that “it’s amazing,” you’re on the right track. Conversely, if he or she says that “no way; it can’t be,” you may have crossed the threshold into unreasonableness and doubt.
Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth
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