DoubleTree by Hilton gives guests a warm chocolate chip cookie at check-in because it wants them to feel welcome. Five Guys gives more fries because it wants customers to feel like they got something extra. Performers Penn and Teller greet every guest after a show because they want guests to feel like they are part of a community. What’s your “because” statement? Complete this sentence: We do [TALK TRIGGER] because [REASON]. A story helps to make your talk trigger more personal.
