It’s hard to do work you’re proud of if you’re focused on crushing the competition or making the next million. There is an alternative, though: you can harness the power of your unique identity to build a brand that matters. The story you live and the identity you inhabit are always a choice. You don’t have to operate with the default setting that always, and without question, greedily pays homage to the metric of ‘more’. You can choose to create a career or a company that enables you to do work you’re proud of—and that prospers in the service of others.
