Story Driven: You don't need to compete when you know who you are

by Bernadette Jiwa

‘To know who you are is the greatest power of all.’

If having a sense of purpose can improve your chances of success, it’s vital to imagine how what you’re working on creates change and to articulate your reasons for wanting to do it. Why you? Why this? Why now? Why for them? Why there? Why that way and not this? What’s your story and how will you stay true to it?