Story Driven: You don't need to compete when you know who you are

by Bernadette Jiwa

Ironically, in its attempt to catch up to Tesla, Volkswagen is undoubtedly helping them to realise their vision to accelerate the transition to sustainable energy.

Great companies have something in common: they don’t try to matter by winning. They win by mattering.

Success is always something we’re aiming to achieve at some point in the future, not something we feel we can experience in the moment. Success is never now. And we often aspire to attaining it without understanding what it means for us personally.

In one study carried out by researchers at Stanford University, students who were encouraged to view tedious academic tasks as stepping stones to college, rather than as means to an end, found learning more meaningful.

Great point for Elemental Prep

The irony is, no business ever died from a shortage of attention. Companies and ideas fail because of a lack of resonance with the people they seek to serve.

by setting out to find and tell the right story, we lose sight of the real story—the truth about who we are.

the story-driven framework © 2017 Bernadette Jiwa 1. BACKSTORY: Your journey to now. 2. VALUES: Your guiding beliefs. 3. PURPOSE: Your reason to exist. 4. VISION: Your aspiration for the future. 5. STRATEGY: The alignment of opportunities, plans and behaviour: how you will deliver on your purpose and work towards your aspiration, while staying true to your values.

Without a purpose, we don’t know why we’re on the journey. But without a vision, we don’t know the destination.

Purpose and mission can be used interchangeably in this sentence.

So, when you decide to offer unlimited paid time off to your team so they never have to worry about exploration or what life might throw their way, or when you decide to pay 100% of your people a living wage, you know that every part of their journey is enriched.

Mark created a weekly giveaway of a free bread basket that the recipient had to pass on to a friend.

We can decide whether to compete or to matter.

And even when we don’t get to choose the work, how we do it is always a choice.