Without a purpose, we don’t know why we’re on the journey. But without a vision, we don’t know the destination. The terms “mission” and “vision” are often confused and used interchangeably in organisations, so it’s worth making the distinction here. Your mission is your purpose—which is the term I prefer and have chosen to use for the sake of clarity. As we’ve explored in the previous section, it’s the reason your company exists. Your purpose is why you do what you do today and every day. Your vision is your aspiration for the future—the contribution you or your work will make.
