In a globalised world, without the grounding of the village, we don’t always have that sense of being visible, contributing members of tight-knit groups or local neighbourhoods. So, in a commercial environment, we have tried instead to understand our competitive advantage. We have become reactive to the competitive landscape, rather than responsive to the needs of our communities—those people we hope to serve. We are so focused on the competition, or even the threat of it, that we’ve forgotten to double down on what makes us and our work unique and valuable.
