While we’re busy with the tactical stuff, we often skip the important first step—of reflecting deeply about the reason our idea or project needs to exist and the change we’re trying to create. This first step is harder than it seems, because asking these deeper questions makes us feel vulnerable to failure. We’d rather press on unenlightened, doing fun, practical and easy things that help us to feel like we’re making progress. We prefer to fix mistakes as we go rather than to sit with the uncomfortable unknowns about our ambitions. Having ideas is fun. Understanding what makes them relevant
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