Story Driven: You don't need to compete when you know who you are

by Bernadette Jiwa

We have created a culture where we’re not winning unless someone else is less-than or losing.

PURPOSE AND VISION—Where you’re going and why. STRATEGY—How you’re going to get there. TACTICS—What you do along the way.

BACKSTORY: Your journey to now. 2. VALUES: Your guiding beliefs. 3. PURPOSE: Your reason to exist. 4. VISION: Your aspiration for the future.

Deliver WOW through service. Embrace and drive change. Create fun and a little weirdness. Be adventurous, creative, and open-minded. Pursue growth and learning. Build open and honest relationships with communication. Build a positive team and family spirit. Do more with less. Be passionate and determined. Be humble

It’s important to have a corporate social responsibility policy and crucial to understand the wider contribution your business will make to society.

‘A business that makes nothing but money is a poor kind of business.’ —Henry Ford

He is less a CEO chasing riches than a general marshaling troops to secure victory. Where Mark Zuckerberg wants to help you share baby photos, Musk wants to ... well ... save the human race from self-imposed or accidental annihilation.

Creating jobs is the ‘greatest privilege I can imagine’,