Story Driven: You don't need to compete when you know who you are

by Bernadette Jiwa

Having ideas is fun. Understanding what makes them relevant today or significant tomorrow, and why you’re the person to move them forward, is work.

Our choices, as they accumulate over time, strengthen our personal narrative.

We make better decisions when we understand why we’re making them.

We need to invest the time to reflect on why we began on this path and how our past informs our present and future.

every decision we make is dependent on what we prioritise.

‘Happiness is when what you think, what you say, and what you do are in harmony.’

They’re simply working hard to be more of who they are—that’s why we believe them and believe in them.

Marketing should magnify the truth, not manipulate a message. Our job isn’t to get everyone to believe us. It’s to give the right people something to believe in.

That’s why it’s vital to be intentional about prioritising what’s on your y-axis. That y-axis is fundamental to shaping your business strategy, culture and identity because it influences your decisions and actions.

He is no longer looking at himself—he is looking for himself.