Our DNA may be invisible to the naked eye, but it manifests in the colour of our eyes and the width of our smile. Our genetic makeup not only shapes our physical identity, but can also affect things we can’t see, like our long-term health and survival. Similarly, a company’s DNA contains the vital information that creates its cultural identity. We may not be able to see intrinsic motivators like purpose and values or the attributes and attitudes that shape them, but they show up in the behaviours of the people who work there.
