We are driven by our innate psychological need for competence, relatedness and autonomy. We are hardwired to fulfil our potential. We choose to do things that don’t directly or materially benefit us because it feels good to do them and because doing them contributes to our wellbeing. We are our best selves when we have a sense of control over our destiny and feel supported by our community to achieve mastery. We flourish when we do work we’re proud of and are nurtured in a supportive social environment.