Often, we start with an idea for a product or service, unsure of the contribution the product or business will make over time. We become so focused on succeeding in the present that we forget to take a longer-term term view of our potential to create an impact. By only planning to achieve near-term goals, we’re in danger of going down blind alleys in an attempt to be competitive or getting distracted and doing things that don’t serve us in the long run.
