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Kindle Notes & Highlights
He learned that ‘one of the really tough things is figuring out what questions to ask,’ but ‘once you figure out the question, then the answer is relatively easy.’
Emma didn’t want to make the cheapest mug; she wanted to make ‘the loveliest mug’.
Creating jobs is the ‘greatest privilege I can imagine’, she says.
In 1976, Kamprad wrote ‘Testament of a Furniture Dealer’—an extraordinary eight-page manifesto outlining his vision and business philosophy
‘The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision.’ —Neil Gaiman
BACKSTORY Your story An epiphany of some kind has been the catalyst for many an entrepreneurial journey.
Your company story
PURPOSE Your reason
VISION Your contribution
STRATEGY Your plan What
Who
How
Alignment
‘You can’t connect the dots looking forward; you can only connect them looking backward.’ —Steve Jobs
We can learn a lot about ourselves, the world and our place in it by connecting the dots looking backwards. Instead, we worry about perfecting today’s dot or agonise about positioning tomorrow’s.
We spend a lot of time looking at our reflection—not so much to see or acknowledge ourselves, but to wonder how our appearance will be perceived and what we need to do to alter or perfect
What would happen if we spent as much time reflecting— wondering about and working on the inside, nurturing the things that make us who we are?
Understanding what matters most to us and discovering who we might become, and then help as a result, is the real work of our lives. Understanding how our strengths and our stories change how others see themselves is the work we’re all here to do.
When we witness humanity, hope or truth prevail, we somehow know that these are the moments that make us.
A great company respects and nurtures the people it employs and the customers it serves.
it’s profitable because it helps people to thrive.
The secret to being exceptional is in the small choices we make moment-to-moment.
The only way to avoid sacrificing what’s truly important in the face of external pressures is to understand the ‘what fors’ and why they matter.
