Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million

by Cliff Lerner

Your Media Page Matters Understanding that press was going to be very important from the outset of The Grade’s launch, we were sure to incorporate a robust media page on our website that included some key items: An easy link to download the app Compelling product messaging about why the app is unique Data around the site’s impressive usage A story about the founders A fun story about the product’s origin High-resolution screenshots Video footage of how to use the product An entertaining FAQ Social proof (quotes from major media outlets) An easy to way to contact us Not letting the media page get static or bland was very important, so we kept updating it. Every time we got a social media hit, we added a reference to it at the bottom of the page, which provided verifiable social proof of our influence.