Hacking Your Way into Large Blogs There were two publications, Refinery 29 and Elite Daily, with a predominantly female readership that shared a part of our core demographic: singles in their twenties and thirties. Those publications were very engaged with the dating world, but weren’t giving us much coverage, despite the fact that we targeted them heavily. Finally, one of our brainstorming sessions suggested that we try integrating those publications into a data story. Immediately, we thought to run some data that tried to quantify which blogs had the most attractive readers. Fortunately, our
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