Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams

by Richard Banfield

Getting the balance right between qualitative and quantitative, it turns out, is the key to unlocking true customer insight.

Leaders must find a way to depoliticize the normal work process and give their teams the superpowers to be successful. By giving them “superpowers,” we mean help them to amplify their impact.

Jason Fried of Basecamp talks about “hiring a manager of one” — the idea that a great hire should be able to manage themselves.

Are we missing growth or value opportunities because the current team is too focused on iterative adjustments or bug fixes and not on innovative improvements?

All really great products live or die by communication.

An appetite for change needs to be nurtured, especially when it comes to established products.

You have to ask yourselves, are your customers getting consistent experiences, or are you shipping the seams of your organization to them?”