Digital Marketing For Dummies (For Dummies (Lifestyle))

by Ryan Deiss

Examples:

A form:

Acquiring content creators

Understand that outside content creators will produce content for your blog for one of two reasons: money or exposure (or both).

Ensuring success with content creators

be prepared with guidelines for your blog. These guidelines, like those on the Write for Us page, communicate what types of content perform best on your blog, what audience you gear your articles toward,

Editing the first draft

compare the final post to the headline and outline the writer submitted earlier in the process.

verify that the post meets your publishing criteria.

Copyediting the post

Applying Blog Headline Formulas

There are six different categories that great blog headlines fall into, and we’re going to detail each.

Tapping into self-interest

Self-interest headlines are usually direct and speak to a specific benefit that your audience will gain by reading your blog post.

Here are some sample self-interest headlines: Grow Your Website Traffic with the 3-Step Content Marketing Plan How to Retire in Style Even if You Haven’t Started Saving

Piquing curiosity

These headlines pique the interest of readers without giving away too much information,

25 Things You Didn’t Know Your iPhone Could Do Grill the Perfect Beef Filet with the “Butterfly Process”

Employing urgency and scarcity

Get Tickets Now! Woody Allen Speaking at Lincoln Center on October 15th

Issuing a warning

The Big Lie Hiding in Your Apartment Rental Contract

Borrowing authority

leverage this trait in your headlines by mentioning a person’s success story, citing familiar and influential names, or highlighting how many people are already using a product or service.

Why 1000’s of Bostonians Will Gather in Boston Common on December 8th

Revealing the new

Blog posts that center on the cutting edge need a headline that stands out and conveys the newness or urgency of the latest information.

Auditing a Blog Post

To audit your blog post, you should examine ten elements.

Presents an exceptional headline

contains a promise

it’s concise and avoids fluff words,

compelling without being misleading or full of hype.

Includes a strong introduction

Intro copy is extremely easy to consume

draws readers in and compels them to read the entire article.

Offers easy-to-consume content

Copy is formatted in a way that makes the article easy to consume.

Transitions between ideas and subheadlines are smooth.

Satisfies your goal

Relevance: The offer you make in the post needs to relate to that article’s topic.

Consumption: If the copy is difficult to get through, readers will leave your page in frustration.

A clear call to action (CTA) that is relevant to the subject matter of the article.

Includes quality media

Provides a compelling close

Uses search engine optimization

Categorizes your topics

To help readers find what they are looking for, include categories, also called tags, on each post you publish.

Completely delivers on the promise

Keeps professional consistency