Digital Marketing For Dummies (For Dummies (Lifestyle))

by Ryan Deiss

The feature image (which usually appears at the top of your blog posts) is typically the first visual asset that you should share on social media channels.

But one image isn’t enough; you need to create a visual asset for every splinter. Quote images, a visual device with a simple picture and a standalone quote, for example, are perfect for Facebook and Twitter.

Broadcast

Focus your copy on the benefits and point of the article, and maintain a consistent personality and tone on your pages whenever possible.

Tag

post, tag people and brands whenever it makes sense.

By doing so, you drive traffic to your post and draw attention from your social influencers and their followers.

Monitor

Schedule

Scheduling your content into a social media management tool results in perpetual sharing and content distribution with no action needed from you after loading it into your library.

Tools like Edgar (www.meetedgar.com) are perfect for scheduling and automation across Twitter and

Edgar allows you to make categories and choose what time content publishes using those categories. Then the library randomizes itself and posts content in rotation so that you’re not bombarding your audience with the same tweets day after day.

Networking That Moves the Needle

Although social influencing is about distributing your own content such as blog posts, podcasts, and videos to establish authority, you can connect with others via social networking by sharing other people’s content with your audience.

Tapping into niche media

Although you sacrifice the amount of reach you can attain with any one niche media outlet, securing media mentions on these niche properties is much easier than on the large outlets.

Reaching niche media

To reach niche media properties en masse, you have to understand what these properties want.

great content from reliable sources.

Networking by topic

Chances are, you’ll determine plenty of topics from your brainstorming session that are outside your organization’s expertise.

You can take the opportunity to locate brands and individuals who are authorities in those topics and use social networking strategies to form

connections and partnerships with ...

Creating a social media “short list”

uses Twitter to organize the people and brands you want to network with.

Flipping the script on media outreach

Media properties use search engines like Google to find experts they can interview, quote, and otherwise use to create content for their media properties. To take advantage of this phenomenon, you need to position yourself as an expert and make yourself available to these media players.

Selling on Social Channels

How do you generate sales on social media channels? The answer is that you don’t — at least not directly.

Instead, use a value-first strategy to generate ...

Leading with content is the first rule of the value-first strategy on social media. Content is the native communication medium on the social web; everyone wants information that entertains, inspires, or educates.

Leading with value

Prospects are much more likely to become loyal, repeat customers if they know, like, and trust your brand. Providing value first means that you frequently give your social media followers a reason to know, like, and trust you

Designing “value first” offers

Approach social selling with care; high-dollar and complex offers not only go against protocol on most social channels but also just don’t perform well. Instead, focus on offers that provide value before you ask your prospect or customer to make huge commitments.

Ungated offers:

Gated offers:

Deep discounts:

Avoiding Social Media Mistakes

Don’t respond when you’re angry.

Don’t buy followers/connections.

Don’t try to be everywhere.

Don’t be a salesperson.

Don’t automate everything.

Knowing When to Automate