Kindle Notes & Highlights
by
Ryan Deiss
Read between
October 15 - October 30, 2019
Social listening impacts social influencing by letting you know what
sort of content you should share that your audience fi...
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Partner...
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your social listening can inform you about potential partnerships and journalists who might give your brand earned media mentions.
Social selling:
which is when a brand uses social media to generate...
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Choosing a social listening tool
Google Alerts
Mention
more sophisticated keyword search and can pull mentions directly from all aspects of the social web,
Radian6
more advanced reporting features, integrations with CRMs, and help-desk software.
Planning to listen
you need to determine exactly what keywords you need to listen for. Five keyword categories apply to virtually any business
Brands:
This category includes your company name, brands, subbrands,
To...
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industry-related topics people in your in...
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Competitors:
find out what people say about them, and ascertain what needs and problems your competitors’ customers and prospects are voicing on the social web.
Influe...
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Settle upon the influential brands and individuals who have an imp...
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People:
Pay attention to what customers, prospects, and others are saying about the high-profile,
Listening without paid tools
Hootsuite
It integrates with most major social media platforms including Twitter, Facebook, Instagram, LinkedIn, and YouTube. The dashboard allows you to set up “streams” of notifications such as mentions of specific Twitter handles and Facebook accounts.
Utilizing the feedback loop
Feedback loops (pictured in Figure 9-4) seek to accomplish a communicated resolution to customer issues with a predetermined period of time.
Handling customer service issues
Respond in a timely manner.
Empathize.
Move the conversation to a private channel.
Influencing and Building Brand Authority
Social influencing is the act of establishing authority on the social web, often by distributing and sharing valuable content. Although social influencing may not have a direct effect on revenue or cost in your business, it does have a tremendous indirect effect on your business’s value.
social influencing increases “mind share.” In other words, the more powerful your social influencing campaign is, the more your audience will understand what your organization does, the products you sell, and the solutions you offer.
Growing your social following
Anytime you see something on your pages that can be social, be sure that social sharing functionality has been applied.
Search engines on social media channels are notoriously weak and often rely on the information you provide on your profile to improve search functions.
Bouncing followers
You can use social media to bounce people from one social channel to another, building intimacy with your brand as they go.
For example, you can send an email to your list that bounces your subscribers to a blog post.
Keeping your content interesting
The content you share on social media doesn’t have to map directly back to the products and services you offer.
Socializing blog content
most blog posts experience the bulk of their traffic in the first 24 to 48 hours.
Splinter
of breaking off bits and pieces of it and posting those pieces a là carte.
You can splinter headlines, quotes, images, questions, and statistics found in your content and distribute them across your social media channels.
Visualize
