Digital Marketing For Dummies (For Dummies (Lifestyle))
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Read between October 15 - October 30, 2019
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Defeating Writer’s Block
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The key to defeating the blank page is understanding that there are actually many different types of blog posts. After you understand the formats through which you can deliver blog content, you’ll never have writer’s block again.
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Writing useful content
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When people do research, they search for useful content on the Internet. They look for how-to guides, case studies, and resources that can help solve their problems, inspire them, or point them in the right direction. Writing content that is both free and useful endears you to your market and establishes you and your business as the authority in your niche.
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List post
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The list post is simply that, a list.
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Case study post
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case study carries more perceived value than the term article, blog post, or video.
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How-to post
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you describe how to execute a process and use images, video, or audio to enrich the post and make it as easy as possible for your reader to take action.
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Frequently asked question (FAQ) post
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The should-have-asked-the-question (SAQ) post
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Checklist post
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If you can break your content down into a checklist, it often performs better.
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Problem/solution post
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First, define a problem; then present the solution. The solution to the problem might take the form of a product or service you sell, or it may be something that people can freely obtain.
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Research post
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your own primary research around a topic in your niche
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Stat roundup post
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This post (like the research post) works best when you can use statistics that you have produced because it adds to your authority.
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Ultimate guide post
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a detailed, comprehensive post on a topic in your niche.
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This post will be long, with thousands of words, and many figures and examples. If people can read and digest this post in ten minutes, it’s probably not the ultimate guide.
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Series post
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Look for opportunities to break a topic into a series.
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Definition post
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it’s an article that defines a topic, and it works well in industries and
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markets that have their own terms and lingo.
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YouTube cut-up post
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take screenshots at different stages during the video and add text explanations. Then embed the entire video into your post.
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Being generous
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One of the easiest ways to grow your blog is to be generous by promoting other people. When you promote others, they promote you;
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Profile post
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Write a profile or bio of an influential person in your niche.
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Crowdsourced post
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ask three or more experts in your industry the same question and aggregate the answers into a single article.
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Interview post
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post, reach out to influencers in your market and create a post around the questions you ask them.
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The easiest way for an extremely busy influencer to give you an interview is through an audio recording.
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Link roundup post
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post, you gather multiple pieces of content from outside sources that your audience will find relevant and interesting.
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Quote post
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Pull together quotes from multiple influencers across a specific topic to create a quote post.
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Best-of-the-web post
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Pick-of-the-week post
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People-to-follow post
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Entertaining the masses
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Story post
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In this article, you tell a story that would entertain your market.
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Satire post
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