This makes as much sense as supposing that eating beef heart will make your own heart stronger, but then, this was 1913. That year, Russian scientist Nikolai Anichkov discovered that feeding cholesterol to rabbits caused atherosclerosis. Rabbits, however, are herbivores and aren’t meant to eat foods that contain cholesterol. Feeding a lion hay would also cause health problems. Unfortunately, this fundamental fact was not appreciated in the rush to find a culprit for the plaques.