Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days

by Jake Knapp

“What happens when you throw a robot in the mix?”

They even took selfies with the robot.

Your goal should reflect your team’s principles and aspirations.

“There are no right or wrong answers. Since I didn’t design this, you won’t hurt my feelings or flatter me. In fact, frank, candid feedback is the most helpful.”

Thinking aloud makes the interview format especially powerful. Seeing where customers struggle and where they succeed with your prototype is useful—but hearing their thoughts as they go is invaluable.

It’s tough to do, but you should avoid asking multiple-choice questions.

It’s what work should be about—not wasting time in endless meetings, then seeking camaraderie in a team-building event at a bowling alley—but working together to build something that matters to real people. This is the best use of your time. This is a sprint.