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When we talk to startups about sprints, we encourage them to go after their most important problem.
When our new ideas fail, it’s usually because we were overconfident about how well customers would understand and how much they would care.
Nobody knows everything, not even the CEO.
In 1908, a German woman named Melitta Bentz got fed up with gritty, bitter coffee. Convinced there had to be a better way, Bentz went looking for ideas. She came across the blotting paper in her son’s school notebook. The material was designed for mopping up excess ink. It was thick and absorbent—and disposable.
customer reactions are solid gold, but their feedback is worth pennies on the dollar.
When you get into a regular rhythm of listening to customers, it can remind you why you’re working so hard in the first place. Every interview draws you and your team closer to the people you’re trying to help with your product or service.
