Distribute sticky notes and whiteboard markers to everyone in the room. Give everyone instructions for how to take notes during the interviews: “When you hear or see something interesting, write it down on a sticky note. You can write down quotes, observations, or your interpretation of what happened.” Use a different color marker depending on the note: green for positive, red for negative, black for neutral. If you only have black markers, write a plus or minus in the corner, or leave it blank for neutral. During the interviews, the room should be quiet.
